COD Customer LTV Calculator
Calculate the real COD customer lifetime value with delivery rate, retention, repurchase, and the COD gap versus prepaid.
COD lifetime value
Net margin a customer brings over their lifetime.
Max CPA (3:1)
LTV / 3 — recommended acquisition cap.
Prepaid LTV
COD vs prepaid gap
Customer lifespan
Segment
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1
Model the COD customer cycle
Model AOV, frequency, lifetime, retention, and repurchase assumptions.
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2
Adjust for COD reality
Delivery rate and gross margin convert theoretical value into usable net COD LTV.
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3
Set a sustainable CPA
The calculator gives you a conservative max CPA plus LTV potential by channel and CRM segment.
Activate LTV segmentation in Sendocki CRM
Sendocki automatically computes LTV for every COD customer, segments the base in real time, and triggers WhatsApp retention and re-buy campaigns based on customer value.
How results are calculated
(purchase_frequency_per_year × customer_lifetime_years − 1) × retention_after_first_purchase + cod_repurchase_rate
average_order_value × lifetime_orders
gross_ltv × gross_margin − delivery_rate
100 × (prepaid_ltv − net_cod_ltv) / prepaid_ltv
net_cod_ltv × 30%
net_cod_ltv × channel_ltv_multiplier