Calculator
CPA Calculator for COD E-commerce
Determine the maximum cost per acquisition your COD store can afford while staying profitable.
Max CPA (break-even)
Highest CPA you can afford while staying profitable.
Target CPA
Effective CPA
Adjusted for delivery rate.
Margin per delivered
Status
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1
Enter your costs
Price, COGS, shipping, and COD fees to estimate gross margin.
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2
Include return rate
Return rate lowers acceptable CPA in COD.
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3
Set your target margin
Max CPA preserves your net margin after ads.
Optimise your COD CPA with Sendocki
Sendocki Analytics calculates CPA by campaign and channel to optimise ad spend.
How results are calculated
Delivered gross margin
price − cogs − shipping − (price × cod_fee%)
Weighted COD margin
(delivery_rate × margin_delivered) − (return_rate × return_cost)
Prepaid max CPA
margin_delivered − (target_margin × price)
COD max CPA
(cpa_max_prepaid × delivery_rate) − (return_rate × return_cost)